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Shell Lubricants Unveils Expansion Plan

From Udo Onyeka, Lagos

Shell Lubricants in order to  consolidates on its market share  on Friday announced partnership with Mahindra and Mahindra of India to offer high performance lubricant products.

Under the arrangement, the distribution of the new products will be done through Mahindra dealership network via Mahindra spares business unit.

A statement explained that Mahindra will also endorse Shell automotive lubricants under ‘Maximile’ brand.

Commenting on the partnership, Mansi  Tripathy, Country Head, Shell Lubricants, India, said, “We are delighted to partner with Mahindra and look forward to bring next-generation mobility solutions and new technologies to the Indian market.

“At Shell our emphasis has always been to provide customer delight, fill unmet needs, bring innovative technologies for a better future and mutually grow business. The partnership with Mahindra is a major step in our effort towards this journey,” he said.

Hemant Sikka President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited said, “We are pleased to join hands with Shell. We are extending this partnership in other sectors of Mahindra as well. In addition, Shell and Mahindra have joined forces to unleash the power of two major brands in order to accelerate the future of transport in India and beyond.”

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