Economy
MSMEs: SMEDAN Trains PWSAs on Business Marketing
Prof. Adeyinka Fisher, Deputy Director, Partnership and Coordination Department, SMEDAN, has urged people with special abilities to invest in proper marketing to achieve their business goals.
Fisher gave the advice at the end of a two-day capacity building programme on Grant and Growth Support for Business Membership Organisation (BMOs) and trade associations, organised by the agency on Tuesday in Lagos.
According to him, proper marketing is essential for any business that wants to succeed.
“By investing in marketing, you can attract new customers, increase sales, build customer loyalty, differentiate yourself from the competition, and be proactive,’’ he said.
Fischer said that there were many benefits that a business owner could get from investing in marketing when properly carried out, adding that it could promote their small businesses to potential customers in the local community.
He stressed that marketing was everything they needed to do to find out who their customers were, how to gain their patronage, and how to ensure continuous patronage with a view of making profit.
The deputy director advised them to also carry out market research as doing so would help them to understand their target market and help them to know the essentials for developing effective marketing campaigns.
He advised them to also create a strong brand identity that would help them to stand out from the competition and build trust with potential customers.
Fisher advised them to design a market strategy that would help them develop a plan on how they would reach and attract their target customers, and convince them to buy their product.
According to him, this plan should be based on a deep understanding of the market, their target customers, and their competition.
Earlier, Mrs Folashade Ambrose-Medebem, Commissioner for Commerce, Cooperatives, Trade, and Investment, Lagos State, urged participants not to let the challenges of the Nigerian business environment prevent them from achieving their goals.
“I am here to encourage you. No matter how the business environment is, we should not allow it to hinder our business because the sky is your limit, nothing should limit you,’’ she said.
The commissioner assured participants that the ministry would liaise with SMEDAN to see how some of the participants would be given slots to sell their products in one of the state’s upcoming exhibitions.
Ambrose-Medebem, represented by a staff of the ministry, advised them to join cooperatives so that it would be easy for them to get help.
She said, “ Nigeria is going to be great again. Let us just have the mindset that someone is out there waiting for our product and we will prosper.’’
Mrs Jacqueline Abayomi-Oscar, Chief Executive Officer, Partnership and Coordination Department, SMEDAN, also discussed business visionary and goal setting with the participants.
She advised them to have clear vision for their business and what they aimed to achieve.
Abayomi-Oscar said, “a business visionary should be able to think strategically and see beyond the day-to-day operations of their business.’’
Reports says that participants were awarded a certificate at the end of the training and a support grant of N50, 000.
One of the beneficiaries, Mr Lawal Jamal, who produces liquid soap, thanked SMEDAN for the gesture, and said that the grant would help him package more products to meet his customers’ needs.
He said, “I want to say a big thank you to SMEDAN for giving us this opportunity to make our product well packaged to the world.’’ (NAN
Economy
Minister Says Upgrading MAN to Varsity will Unlock Maritime Opportunities
Mr Adegboyega Oyetola, the Minister of Marine and Blue Economy says upgrading the Maritime Academy of Nigeria (MAN), Oron to a university, will unlock opportunities in the maritime economy.
Oyetola made the expression at the 2024 MAN cadets graduation ceremony in Oron, Akwa Ibom on Saturday.
Represented by Mr Babatunde Bombata, the Director, Maritime Safety and Security, the minister said the Federal Government was working assiduously to unlock opportunities within the marine and blue economy.
He said that the ministry was already collaborating with the Ministry of Education and the Nigerian Universities Commission to ensure MAN’s seamless transition to a university.
“It is our hope that this upgrade will unlock new opportunities for advanced learning, cutting edge research and innovation within the marine and blue economy fields,” he said.
Oyetola urged the graduating cadets to be innovative, resourceful and forward looking in their future endeavours.
“The maritime and blue economy sectors are filled with opportunities, so your contributions to the sector will be instrumental in ensuring a brighter future.
“The government is committed to fostering excellence and innovation in these fields, and we eagerly anticipate the positive impact you will make in your careers,” he said.
He further said that the Federal Government was working on developing a national policy on marine and blue economy.
“This policy will serve as a strategic framework to drive economic diversification, attract investments, create jobs and youth empowerment.
In his remarks, Gov. Umo Eno of Akwa Ibom, said the state government would continue to collaborate with the academy to develop the maritime sector.
Represented by the Commissioner for Internal Security and Waterways, Gen. Koko Essien, (Rtd), Eno urged the graduating cadets to utilise their training in developing the maritime sector.
“I am hopeful that you will utilise the training you have acquired here to further your career as seafarers and in the development of our blue economy,” he said.
Eno commended the Acting Rector, Dr Kevin Okonna and his management team for their commitment towards repositioning the academy for greater results.
Earlier, Okonna said that graduates of the institution had contributed immensely to the growth of Nigeria’s maritime and blue economy.
“Today, we have an opportunity to celebrate a new set of well-trained personnel to the maritime and allied industries.
“We pride ourselves as the pioneer maritime training institution, this is because of the institution’s contributions to national development,” he said.
The acting rector urged the graduating cadets to made effective use of the knowledge gained during their training to make meaningful impact on the growth of the maritime sector.
Report says that awards were given to graduating cadets who distinguished themselves in character and learning. (NAN)
Economy
Investors Gain N183bn on NGX
The Nigerian Exchange Ltd. (NGX) continued its bullish trend on Wednesday, gaining N183 billion.
Accordingly, the market capitalisation, which opened at N59.532 trillion, gained N184 billion or 0.31 per cent to close at N59.715 trillion.
The All-Share Index also added 0.31 per cent or 303 points, to settle at 98,509.
68, against 98,206. 97 recorded on Tuesday.Consequently, the Year-To-Date (YTD) return increased to 31.
74 per cent.Gains in Aradel Holdings, Zenith Bank, United Bank For Africa(UBA), Oando Plc, Nigerian Breweries among other advanced equities drove the market performance up.
Market breadth closed positive with 34 gainers and 17 losers.
On the gainers’ chart, Africa Prudential, Conoil and RT Briscoe led by 10 per cent each to close at N14.30, N352 and N2.42 per share, respectively.
Golden Guinea Breweries followed by 9.95 per cent to close at N7.18, while NEM Insurance rose by 9.74 per cent to close at N10.70 per share.
On the other hand, Julius Berger led the losers’ chart by 10 per cent to close at N155.25, Secure Electronic Technology Plc trailed by 9.52 per cent to close at 57k per share.
Multiverse lost 7.63 per cent to close at N5.45, Haldane McCall dropped 6.07 per cent to close at N4.95 and Honeywell Flour shed 5.62 per cent to close at N4.70 per share.
Analysis of the market activities showed trade turnover settled lower relative to the previous session, with the value of transactions down by 49.44 per cent.
A total of 320.10 million shares valued at N6.48 billion were exchanged in 7,943 deals, compared with 939.41 million shares valued at N12.81billion traded in 9,098 deals posted in the previous session.
Meanwhile, ETranzact led the activity chart in volume with 70.27 million shares, while Aradel led in value of deals worth N1.22 billion.(NAN)
Economy
Yuan Weakens to 7.1870 Against Dollar
The central parity rate of the Chinese currency renminbi, or the Yuan, weakened 22 pips to 7.1870 against the dollar on Monday.This is according to the China Foreign Exchange Trade System.In China’s spot foreign exchange market, the Yuan is allowed to rise or fall by two per cent from the central parity rate each trading day.
The central parity rate of the Yuan against the dollar is based on a weighted average of prices offered by market makers before the opening of the interbank market each business day. (Xinhua/NAN)