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OPINION

Rethinking the Framework of Presidential Communication

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By Tunde Olusunle

Seasons of politicking have always excited me through the ages. They come with multidimensional appeal and inspiration for both the creative writer and the recorder of history in motion, the journalist. They are characterised by sights and sounds, specific to the season.

They throw up slogans and soundbites, rhymes and rhythms, frills and thrills, which ring and re-echo in our consciousness beyond the period.
Can I for instance ever forget a 2011 incident during which my SUV, an Infinity QX 56 was transported by a wooden ferry across the River Niger from Lokoja the Kogi State capital to Gboloko in Bassa local government area in Kogi State? It was during the off-cycle election which produced the Emeritus aviator, Idris Wada, as governor of Kogi State.
My heart was effectively in my mouth for the duration of that trip. I opted to return to the Kogi State capital through a longer land route, rather than repeat that experiment.Campaigns could turn boisterous and carnivalesque, generating a tapestry of tongues, a cacophony of colours, in the frenzied ambience of festivity. Afrobeats which has hoisted Nigerian music unto the global spotlight, has become sine qua non on Nigeria’s political trail. This is the trend in the liberal north central and global south of Nigeria, typically enlivening open air campaigns and concurrent roadshows.Most unfortunately, the “do or die” desperation which has blighted contemporary electioneering in parts, has impacted the characteristic blitz and glitz of electioneering in instances. My involvement in quite a few such exercises over several decades, at various levels, has privileged me with “seven-figure gigabytes” of on-field experience such that one can speak about these issues from an informed perspective.Nigeria’s political discourse was noticeably enriched with new rhetoric in the run-up to the 2023 presidential polls. Incumbent President Bola Tinubu, Nigeria’s former Vice President, Atiku Abubakar and a former governor of Anambra State, Peter Obi, were the flagbearers of the three foremost political parties. These were the All Progressives Congress (APC); the Peoples Democratic Party (PDP) and the Labour Party (LP). Tinubu encountered storms and tempests, en route securing the prized ticket. There was obvious conspiracy to deny him the ticket with over a dozen aspirants contesting against him for the flag, many candidate riding on the phantom endorsement of former President Muhammadu Buhari.In obvious allusion to the overt plots against him at the time, an exasperated Tinubu told a crowd of supporters in Ogun State, that it was his turn to be President. He captured this in Yoruba as emi lokan. Tinubu has been largely credited with the coronation of Buhari as President in 2015.Not long after the “Abeokuta Declaration,” Tinubu at an event in Owerri in the South East as part of his campaigns, trailed off his script. He spoke about a townhall different from balablu blublu bulaba, which was not captured in his prepared text. The expression caught like wildfire and assumed a life of its own.The frontline media aides to President Tinubu are very well established professionals. Bayo Onanuga (Special Adviser, Information and Strategy); Tunde Rahman (Senior Special Assistant to the President, Media) and more recently Sunday Dare, (Special Adviser, Public Communication and Orientation), come to their schedules with lorry loads of cognate newsroom experience at the highest levels.Onanuga and friends founded the irrepressible TheNews magazine and PM News, which gave the administration of General Sani Abacha a good run in the mid-1990s by the way. He went all the way to serve as Managing Director of the News Agency of Nigeria, (NAN) under the Buhari government.Rahman worked at different times in the Daily Times, The Punch and Thisday. He indeed floated a private enterprise, Western Post, which he conceived to fill the lacuna created by the liquidation of Daily Sketch, a quasi-rival to the Nigerian Tribune, in the once-upon-a-time Ibadan media space. I was a gratis contributing editor to the venture.

Dare, who is multilingual having been raised in the north of Nigeria, once headed the Hausa service of the Voice of America, (VOA). He cut his professional teeth under Onanuga and the co-founders of TheNews magazine. Such is the quality of media specialists in this tripod, available to support President Tinubu.In the aftermath of the appointment of Daniel Bwala as Special Adviser to the President on Public Communications and Media, a list of over one dozen appointees has been making the rounds. It features the names and designations of these many aides whose functions devolve around communicating the President and boosting his corporate profile. For the avoidance of doubt, with the exclusion of Onanuga, Rahman, Dare and Bwala, the list reads thus: Abdulaziz Abdulaziz (Senior Special Assistant to the President, Print Media); O’tega Ogra (Senior Special Assistant (Digital/New Media) and Tope Ajayi, Senior Special Assistant (Media and Public Affairs).There are also Segun Dada (Special Assistant, Social Media); Nosa Asemota (Special Assistant, Visual Communication); Fela Durotoye (Senior Special Assistant to the President, National Values and Social Justice) and Fredrick Nwabufo (Senior Special Assistant to the President, Public Engagement).Also on the list are Linda Nwabuwa Akhigbe (Senior Special Assistant to the President, Strategic Communications) and Aliyu Audu (Special Assistant to the President, Public Affairs). The last time I checked, there still is a civil service component to the media office in the State House, who are restricted to drafting press releases to be signed by the bigger bosses, eternally relegating them to anonymity.The list above does not include the nation’s Number One “salesman,” the Minister for Information and National Orientation, Mohammed Idris Malagi. It also does not feature the media operatives in the wing of the Vice President, Kashim Shettima.You go through this list and your mind exhumes scenes from the very engaging sitcom, Fuji House of Commotion, hitherto aired regularly on national television. At its very centre was Chief Fuji, very ably acted by the renowned thespian, Kunle Bamtefa. Chief Fuji was married to four wives, some from sociocultural backgrounds different from his.This subsisting presidential apparachik for public communication is a potential babel, the way it is. It is indeed a subtle prescription for possible dysfunction especially if the appointees work at cross purposes. True, there is an attempt at streamlining specialties in the present order, with novel creations like “visual communication,” “digital/new media,” “strategic communication,” “national values and social justice,” among others.Truth, however, is that this skinning and shredding of the flesh of the overarching schedule of presidential communication is susceptible to being counter-productive. There are glaring titular duplications and inevitable overlaps which could be latently combustible.Back in May, I wrote an essay titled: Wanted: A State of Emergency on the Cost of Governance. Therein, I canvassed moderation in the open-ended spree of political appointments, and the freestyle expansion of ministries, departments and agencies, (MDAs).All of these overburden the aggregate cost of governance, with specific regards to emoluments and overheads, to the detriment of tangible investment in infrastructures and services to drive socio-economic development. This is even as the federal government once committed to the implementation of the decade old “Stephen Oronsaye Report on the Reorganisation of Agencies and Parastatals,” which is yet to be implemented.We cannot continue to canvas foreign aid and loans, while mortgaging the futures of our children, without rethinking our penchant for rabid, voluptuous consumptiveness. Not forgetting our penchant for living large, living grand, as we would have seen in one video post which trended weeks ago, highlighting the bourgeois arrival of Senate President Godswill Akpabio to a routine session of the national assembly.And why wouldn’t the President trust the tested Onanuga – Rahman – Dare triumvirate to headline his media marketing? True, Onanuga can contribute equally meaningfully to Tinubu’s government elsewhere having been on the media beat for over four decades now. He could as well be cooling off in the padded ambience of an ambassadorial role. This, however, does not detract from his proven capacities and qualities.About time for the President to rethink and reconfigure his media and communications ecosystem, en route to repositioning his administration for less wastage, and more impactful service delivery to his primary constituents. Every new appointment exacerbates our subsisting nightmarish indebtedness to shylocks across the world, and further pauperises our people.Olusunle, PhD, a Fellow of the Association of Nigerian Authors, (FANA), teaches Creative Writing at the University of Abuja.

OPINION

President Bola Tinubu: Establish a National Bureau for Ethnic Relations and Inter Group Unity

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By Wilfred Uji

I once wrote an article based on a thorough research that all the states of North Central of Nigeria, Kwara, Niger, Kogi, Benue, Plateau and Nasarawa States, share a great deal of historical relations, resources, ethnicity and intergroup relations. These states have a common shared boarders with common security challenges that can only be effectively managed and resolved from a regional perspective and framework.

The exercise at the creation of states have overtime drawn arbitrary boundaries which in contemporary times are critical security and developmental issues that affects the sub region.

Firstly is the knowledge and teaching of history that can help grow and promote a regional unity and intergroup relations.

As far back as the pre-colonial era, the North Central of Nigeria had a plethora of multi ethnic groups which co-existed within the framework of mutual dependence exploiting indigenous peace initiatives. The diverse ethnic groups comprising of Nupe, Gwari, Gbagi, Eggon, Igala, Idoma, Jukun, Alago, Tiv, Gwanadara, Birom, Tarok, Angas, etc were independent state sovereignties before the advent of British colonial rule by the first quarter of the twentieth century.

Secoundly that British colonialism for economic and political exigencies almagamated all these ethnic groups under the Northern Region with headquarters first at Lokoja and later moved to Kaduna.

The indirect rule policy placed all the traditional political chiefdoms of the sub region under the political supervision, for the convience of taxation and draft labor, under the Sokoto Caliphate.

The indirect rule political structure was not intended to be a game changer that would enforce the dominance and hegemony of the Sokoto Caliphate over the people, land and resources of the sub region.

Thirdly, in the realization of the above, the British colonial state first created the Munchi Province and later the Benue Province as a political and state framework that could accommodate all the ethnic diversity of some of the North Central people.

State creation which ought to allow room for minority representation and expression, over time, has been turned upside down, by some ethnic groups as a vehicle of the exclusion of some minority groups.

For instance, the creation of Benue State in 1976 and Nasarawa State in 1996, does not signify and imply the exclusion of the Tiv and Idoma from Nasarawa State as well as the exclusion of the Alago and Jukun from Benue State.

These ethnic groups, long before state creation, had indigenous roots in all the states of the North Central of Nigeria. Historically, it is misleading and erroneous for these ethnic nationalities to be regarded as tenant settlers in the states where they are located.

The term tenant settlers have been used by the ruling political class of some states of the North Central of Nigeria as a staging point for land grabbing, genocide, land claims and struggles that has created a night mare for the security landscape of the region. In contemporary times, there is no denying the fact that there is an ethnic question in the North Central of Nigeria where there has been a revival of ethnic nationalism by some irredentist groups reinforced by revisionist historians. The ethnic nationalism which on one hand is a cultural revival but on the other promotes a hate agenda, is dangerous and antithetical to the inter group relations and unity of the North Central of Nigeria.

Ethnic hate, the idea that some ethnic nationalities do not belong or have indigenous roots in a state, has been responsible for some of the modern genocide and massacre in the history of modern Nigeria.

For political and security reasons, there is scanty research in this regard, the study of modern genocide backed by state action. Or where such research exist, it is often play down and watered as inter group conflicts and violent hostilities that should be treated with kids gloves and palliatives. This liberal and pessimistic approach to conflict management has been a responsible factor in the decimal reoccurrence of violent ethnic conflicts of the North Central States. The Liberal approach to conflict management, looks at the symptoms instead of the treatment of the disease.

Ethnocentrism is both an African and Nigerian reality that over time and space has been fueled and exploited by the ruling political class and elites. It is one of critical challenge of nation building in Africa that appears to be a curse of a continent and people.

All nations of the world have their share of the nightmare of ethnic and racial bigotry at one point or the other in their national history and transformation.

In the United States of America, it was dubbed the race question in the post emancipation era, the politics of the color line as William Dubios described the racial tension and phenomenon of his prevailing age and society. The race question sparked many reactions including the establishment of societies and organizations for the protection of the African American as well as the defence of the fundamental civil rights of the “American Negro”.

One of such initiative adopted by the State in America which was aimed at the improvement of the welfare and wellbeing of the African American as as his integration into main stream society was the establishment of the Bureau For Freed Men on race relations. The Bureau as a Federal institution was designed for the reconciliation of the inequality and segregation of the African American inorder for him to access equitable development and national resources, but, more importantly, political representation at both state and national level.

Subsequently, the Bureau came up with a number of proactive programmes and policies including the Affirmative Action as well as Federal Character Quota Systems that ensured the equitable and just integration of African Americans in main stream society and politics.

In recent years, Nigeria has established some regional frameworks that can translate into the creation of a Bureau for Ethnic Relations. One of such regional framework is the establishment of the North Central Development Commission by President Bola Ahmed Tinubu.

The Development Commission if strategically placed and positioned, can create a Bureau For Ethnic Relations that will help promote and reconcile inter-ethnic relations and development within the North Central of Nigeria.

I am limited as to the mandate of the commission interms development and the transformation of the North Central of Nigeria.

If the commission suffers from a deficit to manage ethnic relations along the lines of affirmative action and federal character principle, then, the federal government should as a matter of social priority establish an Bureau For Ethnic Relations of the six geopolitical units of Nigeria.

Let me end this write up by using the words of William Dubios that the challenge of Nigeria in the twenty first century is that of ethnic relations, it is that of the ethnic content, that of fairer skin races to that of the dark skin races.

Prof. Uji Wilfred is from the Department of History and International Studies, Federal University of Lafia

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Education

Varsity Don Advocates Establishment of National Bureau for Ethnic Relations, Inter-Group Unity

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By David Torough, Abuja

A university scholar, Prof. Uji Wilfred of the Department of History and International Studies, Federal University of Lafia, has called on the Federal Government to establish a National Bureau for Ethnic Relations to strengthen inter-group unity and address the deep-seated ethnic tensions in Nigeria, particularly in the North Central region.

Prof.

Wilfred, in a paper drawing from years of research, argued that the six states of the North Central—Kwara, Niger, Kogi, Benue, Plateau, and Nasarawa share long-standing historical, cultural, and economic ties that have been eroded by arbitrary state boundaries and ethnic politics.

According to him, pre-colonial North Central Nigeria was home to a rich mix of ethnic groups—including Nupe, Gwari, Gbagi, Eggon, Igala, Idoma, Jukun, Alago, Tiv, Birom, Tarok, Angas, among others, who coexisted through indigenous peace mechanisms.

These communities, he noted, were amalgamated by British colonial authorities under the Northern Region, first headquartered in Lokoja before being moved to Kaduna.

He stressed that state creation, which was intended to promote minority inclusion, has in some cases fueled exclusionary politics and ethnic tensions. “It is historically misleading,” Wilfred stated, “to regard certain ethnic nationalities as mere tenant settlers in states where they have deep indigenous roots.”

The don warned that such narratives have been exploited by political elites for land grabbing, ethnic cleansing, and violent conflicts, undermining security in the sub-region.

He likened Nigeria’s ethnic question to America’s historic “race question” and urged the adoption of structures similar to the Freedmen’s Bureau, which addressed racial inequality in post-emancipation America through affirmative action and equitable representation.

Wilfred acknowledged the recent creation of the North Central Development Commission by President Bola Tinubu as a step in the right direction, but said its mandate may not be sufficient to address ethnic relations.

He urged the federal government to either expand the commission’s role or create a dedicated Bureau for Ethnic Relations in all six geo-political zones to foster reconciliation, equality, and sustainable development.

Quoting African-American scholar W.E.B. Du Bois, Prof. Wilfred concluded that the challenge of Nigeria in the 21st century is fundamentally one of ethnic relations, which must be addressed with deliberate policies for unity and integration.

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OPINION

The Pre-2027 Party gold Rush

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By Dakuku Peterside

The 2027 general elections are fast approaching, and Nigeria’s political landscape is undergoing a rapid transformation. New acronyms, and freshly minted party logos are emerging, promising a new era of renewal and liberation.To the casual observer, this may seem like democracy in full bloom — citizens exercising their right to association, political diversity flourishing, and the marketplace of ideas expanding.

However, beneath this surface, a more urgent reality is unfolding.
The current rush to establish new parties is less about ideological conviction or grassroots movements and more about strategic positioning, bargaining leverage, and transactional gain.
It is the paradox of Nigerian politics: proliferation as a sign of vitality, and as a symptom of democratic fragility. With 2027 on the horizon, the political air is electric, not with fresh ideas, but with a gold rush to create new political parties.Supporters call it the flowering of democracy. But scratch the surface and you will see something else: opportunism dressed as pluralism. This is not just politics; it is political merchandising. Parties are being set up like small businesses, complete with negotiation value, resale potential, and short-term profit models. Today, Nigeria has 19 registered political parties, one of the highest numbers in the world behind India (2,500), Brazil (35), and Indonesia (18).History serves as a cautionary tale in this context. Whenever Nigeria has embraced multi-party politics, the electoral battlefield has eventually narrowed to a contest between two main poles. In the early 1990s, General Ibrahim Babangida’s political transition programme deliberately engineered a two-party structure by decreeing the creation of the National Republican Convention (NRC) and the Social Democratic Party (SDP).His justification was rooted in the observation — controversial but not entirely unfounded — that Nigeria’s political psychology tends to gravitate toward two dominant camps, thereby simplifying voter choice and fostering more stable governance. Pro-democracy activists condemned the move as state-engineered politics, but over time, the pattern became embedded.When Nigeria returned to civilian rule in 1999, the Peoples Democratic Party (PDP) emerged as the dominant force, facing off against the All People’s Party (APP) and Alliance for Democracy (AD) coalition. The 2003 and 2007 elections pitted the PDP against the All Nigeria Peoples Party (ANPP); in 2011, the PDP contended with both the ANPP and the Congress for Progressive Change (CPC).By 2015, the formation of the All Progressives Congress (APC) — a coalition of the CPC, ANPP, Action Congress of Nigeria (ACN), and a faction of the All Progressives Grand Alliance (APGA) — restored the two-bloc dynamic. This ‘two-bloc dynamic’ refers to the situation where most of the political power is concentrated within two main parties, leading to a less diverse and competitive political landscape. Even when dozens of smaller parties appeared on the ballot, the real contest was still a battle of two heavyweights.And yet, here we are again, with Nigeria’s Independent National Electoral Commission (INEC) registering nineteen parties but facing an avalanche of new applications — 110 by late June, swelling to at least 122 by early July. This surge is striking, especially considering that after the 2019 general elections, INEC deregistered seventy-four parties for failing to meet constitutional performance requirements — a decision upheld by the Supreme Court in 2021.That landmark ruling underscored that party registration is not a perpetual license; it is a privilege conditioned on meeting electoral benchmarks, such as a minimum vote share and representation across the federation. The surge in party formation could potentially lead to a more complex and fragmented electoral process, making it harder for voters to make informed decisions and for smaller parties to gain traction.So, what explains the surge in the formation of new parties now? The reasons are not mysterious. Money is the bluntest answer, but it is woven with other motives. For some, creating a party is a strategic move to position themselves for negotiations with larger parties — trading endorsements, securing “alliances,” and even extracting concessions like campaign funding or political appointments.Others set up “friendly” parties designed to dilute opposition votes in targeted constituencies, often indirectly benefiting the ruling party. Some political entrepreneurs build parties as personal vehicles for regional ambitions or as escape routes from established parties, where rival factions have captured the leadership.Some are escape pods for politicians frozen out of the ruling APC’s machinery. There is also a genuine democratic impulse among certain groups to create platforms for neglected ideas or underrepresented constituencies. But the transactional motive often eclipses these idealistic efforts, leaving most new parties as temporary instruments, rather than enduring institutions.The democratic consequences of this kind of proliferation are profound. On one hand, political pluralism is a constitutional right and an essential feature of democracy. On the other hand, too many weak, poorly organised parties can fragment the opposition, confuse voters, and degrade the quality of political competition.Many of these micro-parties lack ward-level presence, a consistent membership drive, and ideological coherence. Their manifestos are often generic, interchangeable documents crafted to meet registration requirements, rather than to present a distinct policy vision. On election-day, their presence on the ballot can be more of a distraction than a contribution, and after the polls close, many vanish from public life until the next cycle of political registration. This is not democracy — it is ballot clutter.This is not uniquely Nigerian. In India, a few thousands registered parties exist, yet only a fraction of them is active or competitive at the state or national level. Brazil, notorious for its highly fragmented legislature, has struggled with unstable coalitions and governance deadlock; even now, it is reducing the number of effective parties.Indonesia allows many parties to register but imposes a parliamentary threshold — currently four per cent of the national vote — to limit legislative fragmentation. These examples, along with others from around the world, suggest that plurality can work, but only when paired with guardrails: stringent conditions for registration, clear criteria for participation, performance-based retention, and an electoral culture that rewards sustained engagement over fleeting visibility.Nigeria already has a version of this in place, courtesy of INEC’s power to deregister. We deregistered seventy-four parties in 2020 for failing to meet performance standards, and five years later, we are sprinting back to the same cliff.Yet, loopholes remain especially, and the process is reactive rather than proactive. Registration conditionalities are lax. This is where both INEC and the ruling APC must shoulder greater responsibility. The need for electoral reform is urgent, and it is time for all stakeholders to act.For INEC, the task is to strengthen its oversight by tightening membership verification, enhancing financial transparency, and expanding its geographic spread requirements, as well as introducing periodic revalidation between election cycles.For the ruling party, the challenge lies in upholding political ethics: resisting the temptation to exploit party proliferation to splinter the opposition for short-term gain. A strong ruling party in a democracy wins competitive elections, not one that manipulates the field to run unopposed. Strong democracy requires a credible opposition, not a scattering of paper platforms that cannot even win a ward councillor seat.Here is the truth: this system needs reform. Reform doesn’t mean closing the democratic space, but making it meaningful and orderly. Democracy must balance full freedom of association with the need for order. While freedom encourages many parties, order requires limiting their number to a manageable level.For example, Nigeria could require parties to have active structures in two-thirds of states, a verifiable membership, and annual audited financials. Parties failing to win National Assembly seats in two consecutive elections could lose registration.The message to new parties is clear: prove you’re more than just a logo and acronym. Build lasting movements — organise locally, offer real policies alternatives, and stay engaged between elections.Democracy is a contest of ideas, discipline, and trust. If the 2027 rush is allowed to run unchecked, we will end up with the worst of both worlds — a crowded ballot and an empty choice. Mergers should be incentivised through streamlined legal processes and possibly electoral benefits, such as ballot priority or increased public funding. At the same time, independent candidates should be allowed more room to compete, ensuring that reform does not entrench an exclusive two-party cartel.Ultimately, the deeper issue here is the erosion of public trust. Nigerians have no inherent hostility to new political formations; what they distrust are political outfits that emerge in the months leading up to an election, strike opaque deals, and disappear without a trace. Politicians must resist the temptation to treat politics as a seasonal business opportunity and instead invest in it as a long-term public service.As 2027 approaches, Nigeria stands at a familiar but critical juncture. The country can indulge the frenzy — rolling out yet another logo, staging yet another press conference, promising yet another “structure” that exists mainly on paper. Or it can seize this moment to rethink how political competition is structured: open but disciplined, plural but purposeful, competitive but coherent.Fewer parties will not automatically make Nigeria’s democracy healthier. But better parties — rooted in communities, committed to clear policies, and resilient beyond election season — just might. And that is a choice within reach, if those who hold the levers of power are willing to leave the system stronger than they found it.Dakuku Peterside, a public sector turnaround expert, public policy analyst and leadership coach, is the author of the forthcoming book, “Leading in a Storm”, a book on crisis leadership.

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