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Spotify Posts 163.5 Per Cent Streaming Growth in Nigeria 

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Five years after its inauguration in Nigeria, Spotify says music listening in Nigeria has grown at an average rate of 163.5 per cent, underscoring the speed at which the country has emerged as a global streaming force.

 In a statement on Monday in Lagos, Spotify reported triple-digit year-on-year surges in its early years and sustained momentum through 2025.

 The platform, which entered the market in February 2021, described the journey as one marked by rapid cultural acceleration.

Spotify said at the heart of that growth was Afrobeats, which recorded a +5,022 per cent increase in streams locally between 2021 and 2025.

 The platform said other genres also witnessed remarkable expansion.

 According to Spotify, Amapiano surged by +10,330 per cent, Gospel and Praise grew by +5,499 per cent, Hip-hop and Rap rose by +3,020 per cent while R&B climbed +2,602 per cent.

The platform further said language had become another growth engine with indigenous language listening at +554 per cent in 2024 and +87 per cent in 2025 within Nigeria.

 Globally, the platform said indigenous language streams rose +141 per cent in 2024 and +41 per cent in 2025, reflecting what it described as a growing appetite for local-language storytelling and sound.

The first track streamed in Nigeria at launch was “到此為止” by Shiga Lin, reinforcing Spotify’s view that Nigerian users are curious, eclectic and always open to discovery.

The platform noted that across five years, the most-streamed artists in Nigeria include Burna Boy, Davido, Asake, Wizkid and Seyi Vibez.

It said among the most replayed songs are ‘Remember’ and ‘Lonely At The Top’ by Asake, ‘Kese (Dance)’ by Wizkid, ‘Doha’ by Seyi Vibez, and ‘With You’ by Davido featuring Omah Lay.

 The platform said the number of Nigerian artistes on the platform had grown by +158 per cent since its launch while users have created more than 25 million playlists over the period.

 According to Spotify, in 2025 alone, Nigeria recorded over 1.4 million play hours on the platform.

It said podcast consumption was also expanding with more than 59 billion total podcast hours streamed since its launch.

The platform also noted that user behaviour revealed a young and adventurous market with the average listener aged 26.

 Spotify said that in recent months, Nigerians streamed an average of 150 different artists, evidence of what the platform called a young, discovery-driven audience.

 Industry observers say the figures confirm Nigeria’s cultural influence but warned that rapid consumption growth must translate into sustainable earnings for creators.

 They noted that while streams were rising sharply, questions remained around royalty transparency, equitable revenue distribution and whether emerging and regional acts benefit sufficiently from algorithm-driven visibility.

 Stakeholders recommend stronger monetisation systems; clearer royalty frameworks and improved access to data analytics to help artistes better understand and grow their audiences.

 Analysts also view the surge in indigenous language streams as a major export opportunity, urging structured global playlist placements, improved metadata tagging and strategic branding support to sustain momentum.

 On podcasts, they called for deeper investment in local advertising frameworks, training and creator tools to ensure that the 59 billion streaming hours convert into viable careers. (NAN)

BUSINESS

PalmPay Marks IWD with Tech Training for Women

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PalmPay, a financial technology company, says it will bridge the gender gap in tech through a three-day digital finance and technology training programme for young Women.

This was part of activities to commemorate the International Women’s Day (IWD) 2026.

The company, in a statement on Tuesday in Lagos, said the initiative, tagged “Purple Woman 3.

0”, was designed to equip women with practical and job-ready skills needed to thrive in the digital economy.

PalmPay noted that the training, scheduled to hold from March 5 to March 7, would bring together 100 selected women aged between 18 and 30 through a competitive application process.

It explained that participants would undergo intensive, hands-on training in digital finance and technology, facilitated by industry experts, to enhance their employability and career prospects.

According to the company, the programme aligns with the theme of International Women’s Day 2026, which focuses on the need to empower women through access to skills and opportunities.

PalmPay, since its launch in 2024 and through the Purple Woman initiative, had trained 150 women in key areas such as Data Analysis, Software Engineering and Product Management.

It noted that outstanding participants in the 2026 edition would also have the opportunity to secure internship placements with the company for practical industry experience.

The firm reiterated its commitment to supporting women’s inclusion in technology through continuous capacity-building programmes.

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BUSINESS

Smart Cash Boosts Digital Banking Access with Zero-transaction-charge Service

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Smart Cash Payment Service Bank says it is removing transaction charges and paying competitive interest on savings to address the cost barriers that keep some Nigerians outside the formal financial system.

At the media launch of its zero-transaction-charge and daily interest payments on savings service in Lagos on Tuesday, the bank said the move is a practical step toward easing the financial pressure on low-income earners, traders and small business owners.

According to the bank, the service, tagged “No Be Cho Cho Cho”, signals a shift from promises to practical action under the regulatory framework of the Central Bank of Nigeria (CBN).

Its Managing Director, Ayotunde Kuponiyi, explained that millions of small traders and micro businesses still operate outside the banking system, often because of cost and trust concerns.

He said removing transaction fees was one way to lower the entry barrier and encourage wider participation in the digital economy.

Kuponiyi said, “For many small traders, those small charges matter. They may look insignificant, but over a month they reduce income. By removing them, we are saying your money should work for you, not against you.

“Financial inclusion is about real people; the woman selling in the market, the artisan, the small business owner. When they can save securely and move money freely, they grow their businesses and create jobs.

“This is not a short-term campaign. It is part of our long-term commitment to make digital banking accessible and affordable.”

He added that the bank’s savings product pays interest daily and does not penalise customers for frequent withdrawals, a feature he said was designed with informal earners in mind.

Ada Uba, Head of Legal and Company Secretary of Smart Cash, said the bank, a subsidiary of Airtel Nigeria, received its payment service banking licence in 2022 and had since focused on expanding access to simple and affordable financial services.

She said the new campaign was designed to help more Nigerians connect to formal banking without feeling burdened by routine charges.

Also, Head of Product and Partnerships, Oti Omaghomi, said the zero-charge policy applies to peer-to-peer transfers, transfers to other banks and bill payments.

He explained that customers could open accounts digitally using their National Identity Number or Bank Verification Number, in line with CBN regulations.

According to him, the bank leverages the nationwide network of its parent company to reach customers even in rural communities.

“We understand that access is not just about having an app. It is about coverage, reliability and simplicity. That is why we built the onboarding process to be straightforward and inclusive,” he said.

On trust and security, Omaghomi assured customers that transactions are monitored round the clock, with automatic reversals for failed transfers.

“Banking runs on trust. We have a 24-hour monitoring system and clear processes to resolve failed transactions quickly. Customers should feel confident that their funds are protected,” he said.

Also speaking, another official, Obianuju Onwidi, said users who buy Airtel airtime or data through the platform receive instant cashback, in addition to free transfers and savings interest.

“The goal is simple; remove the fear, remove the hidden charges, and give customers value. When people feel respected by their bank, they stay,” she said.

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BUSINESS

IWD: Ecobank Unveils ‘Ellevate’ to Promote Women Entrepreneurs’ Growth

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Ecobank Nigeria, has unveiled an enhanced version of its gender financing initiative, ”Ellevate” by Ecobank, as part of activities commemorating 2026 International Women’s Day (IWD).

A statement by the bank on Wednesday, said that the upgraded programme reinforced the bank’s long-term commitment to advancing women-led enterprises in Nigeria and across Ecobank’s pan-African footprint.

Originally inaugurated to improve access to finance for women-owned, women-led, and women-focused small and medium-sized enterprises (SMEs) within its commercial banking segment, the enhanced ”Ellevate” programme now adopts a broader, more inclusive structure.

The new framework extends across all business segments, positioning ”Ellevate” as a comprehensive ecosystem designed to address the structural financing and growth barriers faced by women entrepreneurs.

The Managing Director of Ecobank Nigeria, Bolaji Lawal, said the enhanced programme further strengthened the bank’s ambition to be the financial partner of choice for women entrepreneurs.

“Since its inauguration in Nigeria in July 2021, ‘Ellevate’ has delivered meaningful impact for SMEs and women-led businesses.

“This next phase deepens our value proposition and reinforces our resolve to remain the preferred financial partner for women entrepreneurs,” he said.

Lawal also said that the expanded structure offered improved access to credit on competitive terms, including more flexible collateral considerations aimed at easing traditional financing constraints.

He said beyond lending, the programme integrated digital payment, collections, and cash management solutions to enhance operational efficiency and support scalability.

He added that a core pillar of the enhancement was structured market access.

He explained that, through the bank’s ”MyTradeHub” online matchmaking platform and e-commerce enablement capabilities, women entrepreneurs would be better positioned for cross-border trade expansion and participation in Africa’s regional value chains.

According to him, the initiative also incorporates robust non-financial support mechanisms, including targeted training programmes, leadership development sessions, and knowledge-sharing platforms to strengthen managerial capacity and long-term sustainability.

”This is complemented by access to custom wealth management advisory services, integrated insurance solutions, and a loyalty framework offering commercial incentives through select retail and lifestyle partnerships.”

Lawal noted that the programme aligned with Ecobank’s broader ambition to drive inclusive growth by empowering women as critical contributors to economic development.

“African businesswomen deserve world-class banking solutions that drive turnover, profitability, and sustainable growth.

“Our approach goes beyond financial inclusion to building an enabling ecosystem that enhances competitiveness and long-term resilience,” he added.

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