Minister of Information and National Orientation, Mohammed Idris, has urged the Association of Advertising Agencies of Nigeria (AAAN) to support the Ministry in its quest to promote value orientation in the country. He was speaking at the 50th Annual General Meeting of AAAN, held at the International Conference Centre, Abuja, on Friday 21st September 2023
The Minister, who was represented by the Director of Public Communication and National Orientation, Sunday Baba, pledged the government’s commitment to delivering good governance.
The Minister, while acknowledging the immeasurable contributions of the association to national development, commended it for achieving the milestone of 50 years, adding that in the past five decades, AAAN has demonstrated a commitment to excellence.professionalism and ethical standards in the field of advertising.
“Advertising plays a pivotal role in shaping public perception, driving economic growth, and fostering creativity and innovation,” He said, adding that the dedication shown by the association has not only propelled the industry forward but has also inspired countless individuals and organizations to strive for greatness,” the minister said.
The Minister further explained that the Ministry is mindful of the critical importance of effective communication, a role that advertising Agencies play when disseminating information, promoting national unity, and positive change.
He thanked the Association for its unwavering commitment to promoting and upholding ethical standards in the advertising profession, which has contributed to the growth and development of the nation.
Speaking earlier, Steve Babaeko, The president of the Association of Advertising Agencies of Nigeria (AAAN) paid tribute to the founding fathers of the association, saying the small seed they planted in 1973, has grown into a mighty tree, providing shade and job security for countless professionals across our great nation.
“Despite challenges faced by the industry, I firmly believe that the future of our industry holds promise. By standing united as members of the same family, we can navigate these challenges and emerge stronger,” he said.
He extended his gratitude to the numerous brands that they nurtured over the past five decades, for their unwavering support and patronage.
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ICRC Trains 25 Journalists on First Aid Treatment in Yola
From Yagana Ali, Yola.
The International Committee of the Red Cross(ICRC) has organized a three -day training for 25 journalists on effective First Aid Treatment to prospective casualties.
The workshop, which took place in Yola drew the beneficiaries from different media houses across the state.
In a presentation, Communication Field Officer of the organization, Lemdi Edmond took the participants memory lane from its cradle to limelight.
He pointed out that ICRC intervenes basically in crises involving armed conflicts translating to man -made or unnatural disasters.
Edmond further explained that while the International Federation of the Red Cross intervenes in the area of natural disasters, like flood and earthquake, the National Red Cross Societies handles both natural and man – made situations.
The Communication Field Officer identified seven principles of the Committee to include humanity, impartiality,Neutrality and independence among others.
On their parts, First Aid and Pre-hospital Care Field Office Yola and Abuja respectively, Charity Maxwell and Daniel Ebodor jointly exposed the participants to the meaning, relevance and significance of the First Aid.
They maintained that First Aids basically aimed to save life, prevent condition from further deteriorating and promote speedy recovery.
They identified truthfulness, sympathy, resourcefulness, tolerance and empathy among others as qualities of a good First Aider.
The duo also enumerated and extensively explained Primary Survey variables relating to First Aid as Danger, Response, Airway, Breathing and chest compression.
Interestingly, the participants were vigorously engaged in practical First Aid treatment on various aspects having to do with Burns, Fainting, Fracture and bleeding among others.
Highlights of the training were questions and answers, presentation of certificate and First Aid Kits to the participants
Newspaper Proprietors Decry Harsh Economy, Seek FG Bailout
By David Torough, Abuja
The Newspaper Proprietors Association of Nigeria (NPAN), on Thursday, urged the Federal Government to support the print media to prevent it from going extinct.
Members of NPAN said this in Abuja, during a Business Lunch for some of their colleagues who were recently appointed as ministers.
Four members of the association were recently appointed as ministers by President Bola Tinubu.
They include Wale Edun, Minister of Finance and Coordinating Economy; Mr Dele Alake, Minister of Solid Minerals Development; Alhaji Mohammed Idris Malagi, Minister of Information and National Orientation, and Hannatu Musawa, Minister of Art, Culture and Creative Economy.
The President of NPAN, Malam Kabir Yusuf, said that the media deserved to be supported because it played an integral role in national development.
Yusuf commended Tinubu for finding so many members of the association worthy to be appointed as ministers.
The publisher of Vanguard Newspapers, and life patron of NPAN, Mr Sam Amuka, said that it was commendable to have four of his colleagues as ministers.
He advised the ministers to represent the association well, urging them to use their influence in government to ensure a free press.
“Let the Newspapers Breathe,” he told the Ministers as he emphasised the need for Federal government intervention to save the Newspaper industry from imminent collapse.
“The Newspapers are losing revenues everyday,” Amuka stated.
In his response, the Finance Minister, Wale Edun, assured the association that Tinubu’s economic reforms would be beneficial to all individuals and groups within the country.
Edun urged members of NPAN to support the government by being factual and objective in their reportage.
Minister of Solid Minerals Development, Dele Alake, who described himself as an NPAN ambassador in government, urged journalists to be analytical and to always resist the temptation to peddle falsehood.
“Do not join the crowd to peddle falsehood, ” he said.
The Minister of Information and National Orientation, Mohammed Idris, described himself as the luckiest information minister in history.
Malagi said that his plan was to change the face of government communication.
“Trust in the communication coming out of government will be encouraged.
“I will not tell lies; I will say it the way it is. You people should also report it the way it is, ” he said.
He said that the government would also take steps to restore the integrity of public broadcasting by equipping and empowering government-owned broadcast houses.
Also present at the business lunch was veteran journalist and former governor of Ogun State, Chief Segun Osoba, as well as prominent senior Nigerian journalists, proprietors, President of the Nigerian Union of Journalists (NUJ) and that of Nigerian Guild of Editors (NGE), Eze Anaba( additional reports from NAN)
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