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Sanwo-Olu Calls for Global Standards in Regulatlng Creative Digital Contents

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Governor of Lagos State, Mr. Babajide Sanwo-Olu
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The Lagos State Governor, Mr Babajide Sanwo-Olu, says there should be global standards to regulate digital contents in the country.

Sanwo-Olu stated this as a guest at the ongoing Third Nigeria Digital Content Regulation Conference (NDCRC) organised by the National Film and Video Censors Board (NFVCB), in Lagos.

The governor, who was represented by Mrs Oloruntoyin Atekoja, Permanent Secretary, Ministry of Tourism, Arts and Culture.

said  that Lagos State had become a hub for creativity, talent, and innovation, attracting filmmakers from all corners of the globe.

“The vibrant Nigerian film industry, also known as Nollywood, has not only captivated local audiences but has also gained international recognition, solidifying its position as the second-largest film industry in the world.

“The growth of the film industry in Lagos State has not only brought immense cultural and entertainment value but has also contributed significantly to our economy.

“It has created numerous job opportunities, both directly and indirectly, for actors, producers, directors, technicians, and many others involved in the filmmaking process.

“Furthermore, it has boosted tourism, as visitors from far and wide are drawn to our state to experience the magic and diversity portrayed on the big screen.

“However, as we revel in our achievements, we must also address a pressing concern – the need for global standards to regulate digital content.

“In this age of digitalisation, where content can be easily accessed and shared across borders, it is crucial that we establish guidelines that ensure the quality, safety, and ethical standards of digital media,” Sanwo-Olu said.

The governor noted that the absence of global standards posed several challenges, adding that it had become challenging to protect the intellectual property rights of the nation’s filmmakers.

According to him, without proper regulations, practitioners’ work can be infringed upon, leading to financial losses and discouragement of creative talents.

“Additionally, the absence of standards may result in the proliferation of pirated and low-quality content, which not only harms the reputation of our industry but also affects the revenue streams of our filmmakers.

“Furthermore, the lack of global standards for regulating digital content raises concerns about the impact on our cultural values and societal norms.

“As content travels across borders, it is essential to ensure that it respects the diversity and sensitivities of different cultures.

“The absence of guidelines can potentially lead to the spread of content that may be offensive, inappropriate, or harmful to certain communities,” he said.

According to him, to address these concerns, it has become imperative for all stakeholders to work together, not only at the state or national level but also on an international scale.

“We should collaborate with fellow nations, industry experts, and regulatory bodies to establish a framework that promotes responsible content creation, distribution, and consumption.

“This framework should encompass guidelines for intellectual property protection, content quality standards, age restrictions, and cultural sensitivity.

“It should also include mechanisms for effective enforcement and cooperation among nations to combat piracy and copyright infringement.”

Sanwo-Olu, however, promised to support the growth of the nation’s film industry.

He urged the sector to uphold the highest standards of creativity, ethics, and cultural sensitivity.

He said: “I call upon all stakeholders – filmmakers, industry associations, regulatory bodies, and international partners to join hands with us in shaping global standards for regulating digital content.

“Together, let us protect the intellectual property of our filmmakers, promote high-quality content, and preserve the cultural fabric of our society.

“By doing so, we can pave the way for a thriving and globally respected film industry that not only entertains but also inspires and unites people from all walks of life.”

In his goodwill message, Malam Lanre Issa- Onilu, Director-General, National Orientation Agency (NOA), said that the creative industry was central to the idea of orientating Nigerians on true value system.

Onilu said, “I can’t think of any other influencer than this industry.

“I consider the people in this industry as my primary stakeholders, and without them, we cannot achieve the objectives on which NOA was set up.

“We must mould the mindset of our people in this country. The people in this industry must be mindful of Nigeria’s value system in whatever script and content to tell the best story about the country.”

Also speaking, Prof. Abba Tijani, the Director-General of the National Commission for Museums and Monuments, emphasised that the creative industry remained at the foremost seat in building the nation’s cultural identity.

“We have so much to say about our culture and identity because these identity reflect in our arts, culture, tradition, value system. We must visit museums and embrace our artifacts,” Tijani said.

Commenting, Prof. Sunday Ododo, Gen. Manager, National Theatre, urged the stakeholders to create contents that would create a Nigeria everyone would be proud of.

The News Agency of Nigeria (NAN) reports that the conference had in attendance several veterans in the creative and film industry. (NAN)

Entertainment/Arts/Culture

German-based oil Company Unveils Nollywood Actor, Pete Edochie as Ambassador

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A Nollywood actor, Pete Edochie, was on Saturday, unveiled as the brand ambassador of Rowe Motor Oil distributed by a German based company, 9th Integrated Energy Solutions Ltd.

Speaking during the endorsement held in Enugu, Mr Okechukwu Benjamin, the Managing Director, of the company, said the deal was a multimillion Naira contract that would last for two years.

The managing director said the deal was renewable after its expiration in 2026.

He said the company chose Edochie because of his class and impeccable character in Africa and beyond as a reputable movie star.

He explained that 9th integrated Energy Solutions Limited was a German company that brought Rowe oil into Africa and owned the franchise for the whole of Africa.

“We are here today to officially unveil Chief Pete Edochie, as the brand ambassador of Rowe oil Nigeria and we are glad that he accepted the offer.

“Our product is a German premium oil that comes with a seal which makes it difficult to be adulterated in the market.

“We have different categories of the oil that would improve Nigerian vehicles, their engine efficiency and save fuel for them.

He added that they sold the oil based on specification of vehicles.

Reacting, Edochie thanked the company for choosing him noting that companies endorsed him as their brand ambassadors because of his reputation and impeccable character.

Edochie popularly known as “Okonkwo and Ebubedike” by his fans, said he had managed to live above board within a society marked with criminal tendencies, describing the offer as a “credible achievement”.

“I am glad to be here and to be made the ambassador of Rowe oil and I am stating my reputation on the quality of this product.

“I have enjoyed a very international marketable reputation for a very long time and I am glad to say that if you go outside this country, first thing they come across as a thespian is Pete Edochie.

“It is a not magic. When I did Things Fall Apart, I became so celebrated even before the Nollywood came into existence.

“There are some parts of the world I am being  moulded and people lean on them to take photographs and pay,” Edochie said.

Speaking on his endorsement, the Nollywood actor, who expressed gladness over the organisation’s choice, said the Rowe oil was unique as it sustained the life of a car.

He said Nigeria had come of age to be introduced into things that were  modern and scientific, hence, there was need for them to patronise the oil due to its quality and effectiveness. (NAN)

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Grammys 2024: Davido Expresses Gratitude to Fans for Support

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Nigerian Afrobeat star, David Adeleke, also known as Davido, has expressed gratitude to his fans for their show of love and support at the 66th annual Grammy award  in Los Angeles on Sunday.

The Grammy-nominated singer, took to his Instagram page @davido to appreciate his fans, as well as the organisers of Grammys award @recordingacademy for their recognition.

The singer congratulated the winners of Grammys on their various categories that night, saying that ’Grammy week was a vibe’.

“Grammy week was a vibe! Thank you for all the love from my supporters and thank you to the @recordingacademy for recognising me.

Big congrats to the winners of the night,” he wrote.

Reports says that the 66th Annual Grammy Awards held in Los Angeles, on Sunday, brought  a great disappointment to fans,  due to the loss of  Nigerian music sensations like Davido and Burna Boy, who  failed to win  in their  various nominated categories.

The other three Nigerian artistes nominated that also failed to make the list of winners were Ayra Starr, Olamide and Asake.

The music stars failure to win in their nominated categories sparked great disappointment and frustration among fans, lovers of music, as well as the Nigerian music communities.

NAN also reports that the South Africa singer Tyla emerged victorious with her song, “Water” on the Best African Music Performance category

Also, in the much-anticipated Best Global Music Album category, Davido and Burna Boy fell short, with Shakti’s “This Moment” clinching the coveted award.

The standard-bearer of Afrobeat, Davido, earlier celebrated three nominations at the 2024 Grammys; Best Global Music Performance, Best Global Music Album and Best African Music Performance.

Nigerian music star,  Burna Boy received four nominations in 2024: Best Melodic Rap Performance (“Sittin’ on Top of the World” with 21 Savage).

Others are, Best Global Music Performance (Alone); Best African Music Performance (City Boys) and Best Global Music Album (I Told Them). (NAN)

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Star-studded Film, “Dead Serious” to Hit Cinemas Feb. 9

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Comic Nollywood film, “Dead Serious” starring veteran Nollywood actor Nkem Owoh and ace comedian Oga Sabinus, is to hit cinemas on Feb. 9, its Director, Moses Inwang, has said.
Inwang stated this on his instagram page while sharing the official trailer of the comic film.
He noted: “We are dead serious about bringing you the most hilariously awkward romantic couple this Valentine’s! Prepare to laugh till your sides hurt and shed a few tears as well.


“Brace yourself for the mind-blowing movie, “Dead Serious,” the craziest romantic serious comedy of the year.

“This must-see film will hit cinemas nationwide on Feb.
9.”
The star-studded film also features, Sharon Ooja, Lillian Afegbai, Emem Inwang, Deyemi Okanlawo, and Saeed Mohammed, among others.

Popular skit maker, Lawal Bolaji, Popularly known as’ Nasboi’, also starred in the comic film. (NAN)

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